Matt
Richmond

Developer | Grip | Photographer

Matt Richmond

Franchise
Decay

THE LAW OF DIMINISHING RETURNS
INSTALLMENT_ID: 1 -> 5
LOAD_SEQUENCE...
REVENUE
RATING

The Original Sin

It starts with a hit. Fresh ideas, creative risks, and critical acclaim. The first installment sets the high water mark for quality (Rating) that subsequent entries will chase but rarely catch.

The Cash Grab Gap

By Installment 3, the divergence is undeniable. Revenue often stabilizes—fueled by marketing muscle and brand recognition—while critical reception plummets. This gap is where art dies and "Content" is born.

Diminishing Returns

"The definition of insanity is making the same movie over and over again and expecting different critical results."