MattRichmond
Developer | Grip | Photographer
Matt
Richmond
Finding the 'Moneyball' release window where competition is dead but audiences are still awake.
"January is where movies go to die. September is where smart studios go to print money."
"Dump months" (January/February and August/September) have historically been used by studios to offload films they have no faith in. The data confirms that January sees a massive drop in average revenue.
However, September represents a unique anomaly. While release volume (competition) plummets to near-January levels, the average revenue per film remains surprisingly robust—nearly matching the crowded summer months. This suggests that September releases face significantly better odds of capturing market share.
Films were grouped by their U.S. release month (1-12). Re-releases and festival premieres were excluded where possible to focus on wide theatrical windows.
Radius (Length): Represents average global revenue per film.
Color/Opacity: Inversely mapped to release count. Lighter/Brighter = Fewer releases (Less competition).
I looked for the "Delta" between Volume and Revenue. A wide gap (Low Volume, High Revenue) indicates an under-served market.